TOTAL COFFEE EXPERIENCE
Successfull IMA Total Coffee Experience Open House at Gima's facilities
Ima SpA used an Open House in Bologna to introduce coffee professionals to a new approach, offering new solutions. Sales and engineering have been re-organized to focus on specific industries and coffee is now a ‘Business Hub’ based in the Gima division.
At the Open House, running machines showed how the machines of Ima SpA can deliver coffee in any form to the pallet, with or without nitrogen flushing, in most forms of packaging and presentation.
The openhouse included a one-day business event, followed by an optional overnight stay for a half-day leisure actvity.
It was a successful event for IMA having visitors from all the world for all 3 days openhouse, offering them the opportunity to see the machines running, to discover all IMA Coffee Packaging solutions, to meet IMA Sales staff and to experience the iPad-controlled Videowall, a high-tech, high-resolution screen which brings IMA packaging equipment to life in nothing less than life-size motion.
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